Ricardo Josua, Co-Founder and CEO at Pismo, was featured in an interview with Brazilian financial services website CardMonitor this week. He discussed how the Pismo platform’s infrastructure differs from competitors and how the company’s technological expertise is helping it grow globally.
Besides being a pioneer in offering core banking and payments solutions in the same cloud-based platform, Pismo provides building blocks for clients to develop exclusive financial products to differentiate from competitors.
“Our business model allows the customer to use cutting-edge technology to build a user experience that doesn’t rely exclusively on the supplier,” says Ricardo. “Our clients can build, use, and adapt what they want, the way they want. It’s not quite the same thing our typical competitors sell.”
Technological control is a rule
Ricardo explained that financial services companies must have a well-structured IT department to build their UX layer. “Any company with a team capable of building customer experience by leveraging our infrastructure is a good customer for Pismo. If our clients don’t have a technical team, our platform won’t work for them.”
Our Co-Founder and CEO also said that any company that aims to have a leading role and compete successfully in the market needs to have technological control and be the owner of its technological destiny.
“For many years, I believed banking technology had only a supporting role. I used to think that whoever granted the credit card or the digital account would only calculate risks and set rates. The financial institution wouldn’t have to worry about technology because a provider would manage all the technical issues. I don’t believe that anymore. If my business limits my customer in differentiating from their competitors, he’ll have problems surviving.”
The article in Portuguese is available to subscribers on the CardMonitor website.